Independent artist Lauv brings fans together in a powerful experience, enhanced by Microsoft AI
Known to fans as Lauv, Ari Leff is a musician and producer who proudly shares his emotions and mental health journey with audiences through both his music and his social media. Tracks like “I Like Me Better” and “I’m So Tired” stir hopeless romantics around the globe, and he’s been vocal about using his music as a tool for catharsis—both his own and his fans’.
This dedication to mental health became increasingly apparent when Lauv launched My Blue Thoughts, a special box he brought on his last tour. “The same way that music for me is a place to discover and confront my feelings and whatever’s going on in my life, I wanted to create that same kind of vibe for people who came to the show,” the singer reflects.
With MyBlueThoughts.World, no matter where people are in the world, they can see that someone else is experiencing something really similar or exactly the same.
Concertgoers were encouraged to write any message they liked, on any subject, and put it in the box. Lauv then photographed these anonymous notes and posted them online, helping emphasize the universality of human experience and emotion. “Even though it can seem like we are alone in the things we are feeling, there are millions of other people going through the same thing. So that’s really important to me.”
Lauv’s goal has always been to bring My Blue Thoughts to an even wider audience and help people see the commonalities in their own mental health struggles, so he teamed up with Microsoft to create a digital version that fans can access from anywhere in the world, plus a new tech-driven My Blue Thoughts booth that he can bring on tour. Lauv is excited about the expanded possibilities of the initiative. “The new experience is gonna be much easier to connect with other people” he says.
I thought it would be really cool to unify people … It helps to see that a lot of people all around the world [are] feeling a lot of the same things.